Business Research Methods

Business Research Methods

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... for short essaytype answers from respondents Grounded theory, ethnography ~ Can address more specific issues ... Editorial review has deemed that any suppressed content does not materially affect the overall learning experiencevanbsp;...


Title:Business Research Methods
Author: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
Publisher:Cengage Learning - 2012-03-12
ISBN-13:

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