Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.a€‹RESPONSIBLE MARKETING STRATEGIES: NEW CHALLENGES AND OPPORTUNITIES Hillenbrand Carola, Henley ... This paper is an attempt to answer the AMS call in terms of two questions that have been found to be of critical importance to ... This is achieved by presenting and then testing an empirical framework through application of the structural equation modelling ... The current study has been conducted with customers of a financial service organisation in the UK.


Title:Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Author: Leroy Robinson, Jr.
Publisher:Springer - 2014-11-05
ISBN-13:

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