The Risk Factor

The Risk Factor

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Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results--even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.Felix richter, a€œiBM tops u.s. patent ranking for 21st Consecutive year, a€ Statista, January 17, 2014. accessed april 10, 2014, ... revolutiona#39;?, a€ January 05, 2007, accessed October 1, 2014, https://www.aeaweb.org/aer/data/may2010/ aer_100_2_99_app.pdf. ... a€œias 22a€”Business Combinations, a€ International Accounting Standards Plus. accessed July 31, 2014, http://www.iasplus.com/en/ standards/ias/ias 22.


Title:The Risk Factor
Author: Deborah Perry Piscione
Publisher:Palgrave Macmillan - 2014-12-23
ISBN-13:

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