Yes We Did! An inside look at how social media built the Obama brand
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaignas mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasnat been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaignas use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologiesaemail, blogs, social networks, Twitter, and SMS messagingaempowered a formidable online community to help elect the worldas first adigitala President.In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaignas use of technology, from its earliest days through election night.
| Title | : | Yes We Did! An inside look at how social media built the Obama brand |
| Author | : | Rahaf Harfoush |
| Publisher | : | New Riders - 2009-05-20 |
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